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Retail: Fossil Flagship Store
Concept
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Fossil Group, Inc. believes in the power of the moments that have shaped them. The past experiences and the dream of the future formulate the presence of both vintage American style and timeless features within the interior environment. Both the interior space and its products will help convey the company’s beliefs to the public.
Objective
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Identify what Fossil Group, Inc. is and how the public perceives the company. Define the flagship store and how companies may use this type of store as their branding.
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